Media spending is necessity for every brand, the question arises for small businesses and startups is what should be the budget and how the spending should be planned.
Here is a quick checklist and once you have the answers to these question you can have your strategy in place.
- Purpose of your campaign. (Is it for lead generation or branding)
- Who are your target audience & there age group & interests
- Where are they likely spending most of the time (online on which websites. is it social media, blogs, WhatsApp, etc)
As its always advised never to keep all your fruits in one basket, similarly never spend your 100% budgets in one medium. You can always split into multiple mediums and execute your campaign.
The common myth is that results might start appearing from day 1. However it would not be 100% true in most of the cases as one has to allow some time and understand what exactly are your target audience looking for or what is really fascinating them. Based on that the campaigns should be always optimized.
Most important where most of the campaigns fail is due to poor landing page or website. I strongly recommend to have an effective landing page or excellent professionally designed website.
It is always recommended to hire digital marketing agency who would efficiently execute your campaigns and give you high returns on your spending.
Ginger Domain is an advertising and digital marketing agency based in Mumbai, with experienced staff of over 15 years and clients in India, Singapore, USA, UK, Australia and Japan.