Professional Pay Per Click Management & Optimization
PPC Marketing : Pay per Click is the quickest and most directly controllable way of getting your website at the top of the search results when people are searching for your type of business or industry. It is convenient and easier to control the budget and return on investment for your campaign because you are paying per click. We are very experienced in this field and hence, we’ve developed our own unique methodology for managing campaigns for small start-ups as well as very large established leaders in their sector.
Search Engine Optimization may provide you with long-term results, but if you want quick yet optimal results, you have to adopt a holistic marketing approach which includes a meticulously planned and executed PPC campaign. So, for quick and immediate results, PPC marketing should essentially be a part of the mix. You can greatly benefit from targeted ads and keywords included in an effective PPC strategy that can produce a higher rate of return than any other forms of marketing.
PPC marketing is a part of Digital Marketing, In case you already have existing PPC accounts, you can request a PPC audit if you wish to revise them.
To tailor a PPC campaign that’s right for you, we will get to know your business, industry sector, competitors and UPS’s. Then can we work with you to develop a strategy that’s going to deliver the results you need.
We’ll ensure you’re targeting the most appropriate keywords and not wasting spend. We use sophisticated techniques ensuring you cover the full search landscape but avoid the areas which aren’t right for your business.
Ad extensions have become a vital part of the PPC arsenal. Ad extensions transform your adtext and give you the opportunity to stand out, over your competitors. If you’re not using ad extensions in today’s bid landscape, then you’re missing a trick.
Ongoing optimisation will continually refine and focus the campaign to push the performance boundaries. Attention to detail is the key; A slightly higher click through rate in this Ad group, a slightly lower CPC on this keyword – it all makes a difference overall.
We will work to deliver that strategy by building out your existing campaigns, or establishing accounts at new networks if identified. It’s important to us that you own the accounts, and that you have a relationship with the network owners.
We ensure your adverts are tightly focused to the ad group’s keywords and to the landing pages on your website; with a strong call to action and continuous testing we can be sure you’re getting the right traffic at the lowest cost you could pay.
Without the right data, optimizing a PPC campaign would just be a shot in the dark, so one of the very first things we do is to make sure the tracking is setup properly, giving us all the data we need to optimize the accounts going forward.
We produce reports which provide meaningful insight into what’s going on with your PPC campaign, what we’ve done since our last report; what we’ve noticed your competitors doing and of course, how your paid search is performing.