Google Analytics

The Single Most Important Website Metric

Since Google Analytics was made available for free in 2005, marketers, media experts and everyone in between has struggled to make sense of the various metrics it records–page views, visitors, uniques. Meanwhile, many business owners have ignored this data entirely, focusing only on the number of sales or leads a site generates. After all, if…

How to Make Your Website More Mobile-Friendly

Forget about designing your website for mobile devices. Instead, design your website for all devices, from tiny phones to huge living room flat-screens. “Nearly every business needs to adapt to reach consumers effectively on any screen, “There are two basic strategies for building websites that display well on all devices: responsive and adaptive,” Responsive sites…