Our 5 step SEO process ensures that your business gets the most out of our services
Learn about the client’s business, website, and competitors in order to provide clear documentation to be used throughout all other stages of the project.
Define client information & business goals along with all required information to properly complete discovery process.
Define potential keywords based on business goals outlined in the Project Brief and opportunities found in the SEO Audit.
Create baseline for current website SEO performance based on analytics and onsite & offsite factors.
Define SEO competitors based on Keyword Research and determine areas of opportunity and risk.
Create a comprehensive SEO strategy and project plan that clearly outlines deliverables and measurable business goals.
Document actionable plan to introduce changes to the website code and content to optimize it for search engines.
Determine potential partners and influencers to target for link-building and PR efforts along with the approach and timeline.
Create schedule of content to be created for the website, outreach campaigns, press releases, and social media.
Document measurable short-term and long-term goals to evaluate campaign performance.
Implement recommendations from the On-Site Strategy & Content Strategy through development or collaboration with the client.
Adjust website text based on the Content Strategy to reflect the keywords targeted in the Keyword Research document.
Meta Information, Robots.txt, Sitemap, Google Analytics, Webmaster Tools, 301 Redirects, No-Follow Links, Social Media, Internal Links
Implement project plan from the Off-Site Strategy and Content Strategy through influencer outreach and content sharing.
Regularly create quality content based on the Content Strategy.
Public Relations (optional)
Spread information about the client’s business using press releases, news, and industry channels in an effort to increase exposure of content and links back to the client’s website.
Contact potential partners with the goal of publishing content on their websites that include links to the client’s website.
Social Media (optional)
Encourage discussion related to client’s business and sharing of content from client’s website.
Provide regular reporting that includes analysis of campaign performance, KPIs, and goal tracking and adjust project plan based on results.
Monthly Performance Report
Document current standing of goals, campaign metrics, tasks completed, and plan for the following month.
Comprehensive overview of campaign and adjustments to the project plan based on the results achieved.
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Why Our SEO Strategy Works?
We never utilize forbidden black hat techniques
that might offer short wins but result in stiff penalties and wreak havoc on your hard-earned SEO power.
We believe in utilizing best practices that can maximize both short and long term results,
developing content and structuring web pages the way they were meant to be read.
We work hard to stay ahead of the ever-changing SEO curve,
providing continual training and professional development for all members of your client team.
Our SEO specialist team is defined by persistence and tenacity,
ensuring we never leave opportunity on the table.