Digital Marketing Agency in Mumbai https://www.gingerdomain.com Wed, 16 Sep 2020 06:33:09 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 How do I forward an email with full headers in Outlook (Windows & Mac)? https://www.gingerdomain.com/email-markerting/email-headers-in-outlook/ Wed, 16 Sep 2020 06:04:25 +0000 https://www.gingerdomain.com/?p=19869 How do I forward an email with full headers in Outlook (Windows)? You have several options for forwarding the message as an attachment depending on your version of Outlook. Open the message you wish to forward Click … icon and select Forward as Attachment.  The message is then attached.  Type any needed information in the body of…

The post How do I forward an email with full headers in Outlook (Windows & Mac)? appeared first on Digital Marketing Agency in Mumbai.

]]>
How do I forward an email with full headers in Outlook (Windows)?

You have several options for forwarding the message as an attachment depending on your version of Outlook.

  1. Open the message you wish to forward
  2. Click  icon and select Forward as Attachment.  The message is then attached.  Type any needed information in the body of the message and click Send.

    forward as attachment

    or

forward as attachment-outlook

OR

  1. Start a new message.
  2. Move and resize the new message window and Inbox windows so you can see both windows at once.
  3. Select the email that you want to forward.
  4. Drag it and drop it into the body of your new message.

or

  1. Start a new message.
  2. Right-click on the message to forward and choose Copy.
  3. Right-click in the body of the new message and choose Paste.

or

  1. Start a new message.
  2. Select Attach Item from the toolbar.
  3. Select Outlook Item.
  4. Browse to the message you are inquiring about, and select it to attach it.

​To view the full headers of the message

  1. Open the message.
  2. Select File | Info | Properties.
  3. The headers will be in the section marked Internet Headers.
  4. Click in the Internet Headers section then press Ctrl+A to select all
  5. This can be Copied (Ctrl+C) and pasted (Ctrl+P) into a forwarded copy of the message.

 

  1. Start a new message.
  2. Move and resize the new message window and Inbox windows so you can see both windows at once.
  3. Select the email that you want to forward.
  4. Drag it and drop it into the body of your new message.

or

  1. CTRL + Click on the message to forward.
  2. Choose Forward as an Attachment

The post How do I forward an email with full headers in Outlook (Windows & Mac)? appeared first on Digital Marketing Agency in Mumbai.

]]>
Four easy ways to make your website’s search engine optimization stronger https://www.gingerdomain.com/seo/four-easy-ways-to-make-your-websites-search-engine-optimization-stronger/ Fri, 19 Jul 2019 20:39:35 +0000 http://www.gingerdomain.com/?p=19594 Search engine optimization has become crucial for a business owner to be successful in the day and age of digital marketing and the internet. Most of the consumers use the internet to find the products they are looking for and to complete their shopping. Thus, it is important that they can locate and find your…

The post Four easy ways to make your website’s search engine optimization stronger appeared first on Digital Marketing Agency in Mumbai.

]]>
Search engine optimization has become crucial for a business owner to be successful in the day and age of digital marketing and the internet. Most of the consumers use the internet to find the products they are looking for and to complete their shopping. Thus, it is important that they can locate and find your website first and then discover what you have to offer. This can be possible only when your business website is properly optimized for search engines. You will have to undertake a lot of steps to do your SEO, but there are certain effective tricks to boost the process. In this article, you will learn about four such effective tricks to help increase the search engine optimization of your business website.

  • Search engine optimization will be dependent on the crawlability of your business website

If you want to gain more visibility in the search results, then it is important for you to ensure that your business website can get located with ease by the search engines. You will have to continue with the process of search engine optimization and never take it for granted that the optimization process has been completed. You will have to ensure that your business website can be discovered by the search engine crawlers. This will ensure that your web pages are indexed in the search engine directories. Using the crawlers to index your pages will ensure that more people are able to find your pages when they look for information related to our industry or your business. You will need to have a nicely designed business website to facilitate the correct crawling procedure.

You must also want to present to the crawlers your business website’s entire structure because this will help your site get indexed in a more efficient manner. You should do this by upgrading and then expanding your sitemap. Your sitemap will be important for your search engine optimization procedure. If you are unable to organize your sitemap, then you should try to declutter your website and focus on only the most essential content and information which you have shared here.

If you are using old plugins in your business website, then it may become a bit difficult to increase your crawlability as older plugins would be run by Flash, and most new search engines do not take Flash into account a lot. You can solve this by simply installing newer plugins on your business website.

  • Optimize your older content so that you can leverage your existing assets

You will need to optimize your older contents also. You should use the current bunch of content that you have to improve your tanks with certain keywords but use the older content to boost engagement and promote audience interaction. You can reuse your older content with fewer keywords. Also, you need to enhance your meta tags and categorize your content in specific groups so that they are easier to find and understand. Your business website needs to highlight all the relevant content under these categories and subcategories. You can choose to optimize some specific pages also.

Link building will be important for your brand management

You should also make efforts to use offsite techniques of search engine optimization like using link building techniques or using influencers on social media. You should first optimize all the content that you have before you start with these methods. However, you should use your older contents also for these purposes because they can gain back some currency when they are shared anew.

You will have to undertake some amount of research in order to locate the right type of influencer. You must understand the specific products that the audience would like to have. You should try to identify the most effective social media profiles with a large fan following so that you can take their help in promoting your wares. You should ensure that these profiles belong to people who make posts related to your niche. You should also focus on some micro influencers who have got a smaller following. This will make you more popular if you can choose several micro influencers with small followings rather than a single influencer with a larger following.

Use more original and new content to help your users

You should try and focus on creating original and new content. This will help your SEO process significantly. Content that you are uploading should not just be simple descriptions of your business products or services that you are offering. You should try to answer some of the genuine questions which users have regarding your industry. You should also have some other non-business related contents which are for general informational purposes. You can tell your customers the benefits that you can provide them and the advantages of using your products and so on. You need to also use your keywords efficiently in your content.

You must not use all of the keywords that you have. You should try to segment your keywords and then try to analyze how they individually perform and what benefits you can get from them. You should try to focus more on them individually and note the performance index of the keywords so that you can decide if they need to be replaced or not.

If you want to learn more about search engine optimizationthen you must visit the numerous internet forums on SEO and learn in greater details about the various nuances of the SEO procedure.

Conclusion

Finally, in conclusion, it is important for you to understand that you need to do a thorough and quality search engine optimization on your business website. You will need to put your attention on crawlability, optimize your older content, use link building and also create original and fresh content. All of these factors will play an important role in improving the organic search result on your business website. Hopefully, the information mentioned in this article will have helped you.

 

 

The post Four easy ways to make your website’s search engine optimization stronger appeared first on Digital Marketing Agency in Mumbai.

]]>
5 Smart Website Designing Tips to Attract More Clients https://www.gingerdomain.com/website/5-smart-website-designing-tips-to-attract-more-clients/ Tue, 09 Jul 2019 20:35:06 +0000 http://www.gingerdomain.com/?p=19590 Businesses, small or big, have one primary objective! And it is to make good profits and expand their business.  This objective gets fulfilled by attracting more customers. Every online and offline business has a website, that is the first point of reference. Customers browse through a website to know more about the brand. If they…

The post 5 Smart Website Designing Tips to Attract More Clients appeared first on Digital Marketing Agency in Mumbai.

]]>
Businesses, small or big, have one primary objective! And it is to make good profits and expand their business.  This objective gets fulfilled by attracting more customers. Every online and offline business has a website, that is the first point of reference. Customers browse through a website to know more about the brand. If they like what they see and read chances are they make a purchase or request for a service. Also, sometimes, customers also share a brand’s business website with their friends and family. And this attracts more online users to the site, who can convert into permanent customers.

Hence, developing a high-quality website is essential. The process might seem easy today, considering the advanced solutions that are made accessible. You can opt-in for a template that provides you the correct guidance. Using that, you can publish all that you find relevant for your brand in unique ways. However, sometimes, business owners might forget the primary objective of creating a website that is to inform and draw in potential customers. Here there’s a need for an expert service provider specializing in website design and SEO. To know more, you can opt-in for website design and SEO by Industry experts.

Your prospective clients and customers form the nucleus of your business. You shouldn’t be overlooking any of their requirements as you design your website. It might have a detrimental impact on your site. Different customers have different needs. And it is essential that you tune into these requirements to cater to it all successfully. Discussed below are five basic website design guidelines that will enable you to keep your existing clients and attract new ones.

Website Designing

1. You should always develop a compelling copy

Your “copy” is an integral element in website design. It creates a foundation that leads to your first impression. Considering the competitive online business landscape, no brand will want to lose out the opportunity of impressing their potential customers at first sight. Customers today have become more cyber-savvy and are always comparing the website with others. Hence, they will first take note of the paragraph alignment and the header. They will keenly analyze the layout, content flow, image selection and, and the overall site layout. You need to engage your customers and readers, with a compelling copy/content, and the rest will follow naturally. If your copy is engaging, it will draw in more and more customers.

Call to action

2. You need to get all the fundamental aspects correct

Every successful website should execute a couple of elements correctly! As discussed in the previous point, a clear and accurate copy helps your customers to know what the site is all about. It is essential to make both the service and product offering clear. You also need to realize your value proposition! Do you know what separates you from other market players? Here it is essential to add in proper links as well as download correct content that provide value to customers. It will lead to quality and ongoing engagement.

Make sure that you add a navigation menu that has distinct and compelling CTA’s (Calls to Action). It will enable the brand-new prospects to get the necessary content that they are looking for. Finally, it is essential for your website to have a constant brand appeal all through the web pages. If you can get this correct, you will be able to grab more customer attention and retain their interest.

Educating Content on Website

3. Offer content that educates

Customers today want relevant information! Hence, it’s a smart call to convert your website into a repository of informative and exciting content. The more you elucidate your expertise, the higher will be the frequency of organic traffic to your site. Develop a good looking and searchable site that is replete with industry best practices, case studies as well as thought-provoking leadership articles and blogs. All this information will help people to arrive at an informed decision about your product or service.  Make sure to add videos, eBooks, video blogs, and infographics to your website.

Customer Requirement

4. Always concentrate on what your customer needs

Everything about business comes back to one common point, i.e., user experience. There are business owners who mull over the website styles relevant today and the SEO practices while creating their business sites. You need to think of the factors that will get you a higher rank in Google. But you also need to think about your users and customers. They are the reason why you have your business. Hence, user experience needs to be given more importance than ever. And you can get this done by making your website more navigable. Also, furnish your site with an authentic email address and contact number, for users to get back when they need to. It will assure them that your brand listens to the customers.

When customers feel heard and acknowledged, they realize that customers are essential for the brand. And this helps to attract other clients as well.

Customer Journey

5. You must take your online visitors and customers on a journey

Every time a prospective client or a random online viewer visits a website, it is an entirely new experience. And as a brand, you should pay heed to this experience. It is essential that you guide your online users correctly and take them on a complete journey through your website. You can get this done by making use of compelling CTA’s (Calls to Action) as well as the perceptive design elements.

You can experiment with several aspects and options here! Think creative and opt-in for the directional buttons and icons. You can also make a selection of images to demonstrate your business story. This way, you will also be depicting your business persona. Make sure that the copy is crisp and minimum. Also, make sure that you are developing a mobile responsive design right from the start. Your content should also be original, well researched, and one that addresses the customer pain points.

When your pool in all these five tactics, you can develop a website that is perfect for your online users to browse through. They would want to spend more time on the site. And this will increase your search rank and will draw in even more potential uses.

The post 5 Smart Website Designing Tips to Attract More Clients appeared first on Digital Marketing Agency in Mumbai.

]]>
Google Algorithm Update June 2019: Not about Penalties https://www.gingerdomain.com/seo/google-algorithm-update-june-2019-not-about-penalties/ Wed, 03 Jul 2019 19:30:53 +0000 http://www.gingerdomain.com/?p=19571 The search engine giant Google has recently rolled out its latest algorithm update Broad Core on June 3, 2019. The update is not about penalizing poor quality content but improving the relevance factor. Displaying appropriate search queries is to understand the queries as well as content and not including spam. The new update is about…

The post Google Algorithm Update June 2019: Not about Penalties appeared first on Digital Marketing Agency in Mumbai.

]]>
Google-June-2019-UpdateThe search engine giant Google has recently rolled out its latest algorithm update Broad Core on June 3, 2019. The update is not about penalizing poor quality content but improving the relevance factor. Displaying appropriate search queries is to understand the queries as well as content and not including spam.

The new update is about how Google understands user queries, web pages, and balancing the two aspects to offer relevant search results to internet visitors. Then, what are you supposed to do about the Broad Core update? According to Google, nothing needs to be done. It is ideal to wait for some time because the updates take around a week or 10 days to have an impact. The core update has a wider scope and website quality is still important. There is no doubt about the same.

In case your website is not performing, do not ask what to fix. Ask why Google does not consider your site to be relevant anymore. Focus on what is more relevant to a website that helps it rank better in the SERPs.

According to an article published on https://www.huffpost.com, it is essential to drive traffic to your website. The best way to do is keeping your readers in mind. By showing the best quality and relevant search results to the web visitors, you can be in the good books of Google. Read on to learn more why Google algorithm updates are not always about penalties.

Google Penalty

Understanding algorithm updates

Panda and Penguin algorithms are the worst feared algorithm updates of all time. It is true that Google algorithms affect your website. It happens when on-page and off-page SEO rules aren’t followed and reaches specific thresholds. However, when a site’s ranking drops all of sudden, it is impossible to determine whether a website was affected or not affected by a certain algorithm update. Leaving manual penalties, the search engine giant does not reveal when and how a website is affected due to some algorithm update.

With crawl data, one can understand which signals the search engine picks up. The goal is attainable through a website audit. How long would Google take to pick up improved signals? The answer to that question depends on how frequently the search engine crawls and indexes a website. When it comes to small websites, they manage to benefit quickly from their crawl budget. On the contrary, multi-page websites with adequate crawl budget end up wasting crawl prioritization signals and can take up to several months or sometimes years before the sites are crawled again.

 

Google Algorithm Fail

Do algorithms fail?

Yes, they do. In an ideal situation, Google should detect and sieve 100 percent of the Google Webmaster violations. However, the harsh truth is that it does not. As far as search is concerned, it is a complicated aspect and no one can come up with some precise algorithm at par with human inventiveness.

Though there have been numerous algorithm updates to detect spam, many websites still cut corners and dodge rules from the Google perceptive to outsmart their competitors. That is why you will find manual penalties or manual spam actions. Through these manual checks and the occasional report on the webspam operation, Google has been successfully keeping spam websites under control for all these years.

 

Google Fail

Reasons why websites penalized

Yes, there are many reasons to penalize websites. When you compare manual penalties against Google algorithms, the impact is the same. However, there are many differences from the point of view of search optimization. For beginners, manual penalties lead to a message in GSC, focusing on the problems identified. Google not only offer transparent information regarding the violations but also share tips and hints to solve the issues identified. In simple words, it is more or less similar to manual penalties. If your website is penalized, the owner can figure out the status of the site easily.

 

SEO Penalties

Manual penalties fade out with time

Yes, they wane eventually though Google is tight-lipped as to how much time it takes to remove manual penalties. The search engine at irregular intervals states that it takes much time to remove the manual penalties. Not addressing the problem will not help, considering the adverse impact it has on websites violating Google search feasibility and the SERP position lost.

 

do not waitGoogle penalties do not wait

Google penalties will not wait for the website to be crawled again so that rankings boost again. The ideal solution is asking Google to revoke the penalty using a dedicated method as in reconsideration request. Google does not say how much time it will take to remove the manual penalties. In the same way, the search engine giant does not provide any hints or answers as to the estimated time to process reconsideration requests.

 

Conclusion

Penalties and algorithms affect websites

It is essential to remember that both penalties and algorithm may affect a website at the same time. If you are looking to improve your site’s health, then search visibility and commercial accomplishment matter a lot. That is why you need to manage both penalties and algorithms because they are relevant aspects. Therefore, you must conduct regular technical audits and ensure that Google Webmaster Guidelines are followed religiously. The compliance checks are necessary.

Please note that Google updates its Webmaster Guidelines without creating much noise. It is important to highlight the changing trends and realities of modern internet in a better way.

If your website has quality and relevant content for the users, your site will not be penalized. You must also use the relevant keywords that describe your products and services in the best possible way. Then, do not overdo keywords or produce spam content. It will not help. However, not all algorithm updates mean a website penalty.

 

Conclusion

Therefore, do not fear penalties and Google algorithm updates. Sudden and surprising plummeting search rankings are meant to filter out irrelevant sites. Once you understand the purpose of the algorithms and the panic fades away, you can improve your rankings in the SERPs or speak to SEO Experts.

The post Google Algorithm Update June 2019: Not about Penalties appeared first on Digital Marketing Agency in Mumbai.

]]>
Mails Configuration on Email Client Outlook 2016 https://www.gingerdomain.com/general/mails-configuration-on-email-client-outlook-2016/ Sat, 15 Jun 2019 13:23:03 +0000 https://www.gingerdomain.com/?p=19829 The post Mails Configuration on Email Client Outlook 2016 appeared first on Digital Marketing Agency in Mumbai.

]]>

To add an email account to Outlook 2016 on Windows:

  1. Open Outlook 2016 from your start menu.
    Outlook2016.png
  2. On the top left, click the ‘File’ tab.
    A popout menu appears allowing you to add an account:
    Outlook2016.png
  3. Click ‘Add Account‘.
    Outlook2016.png
  4. Enter your email address.
  5. Click the ‘Advanced’ link and check the box to set up the account manually.
  6. Click the ‘Connect‘ button.
    Outlook2016.png
  7. Choose POP or IMAP. POP is recommended.
    Outlook2016.png
  8. On the next page, you’ll need to enter your Incoming and Outgoing settings.
    • Incoming Server: mail.domain.com
      Port: 110
    • Outgoing Server: mail.domain.com
      Port: 465 or 587
      SSL: On
    • Encryption — SSL/TLS.
    • Require logon using Secure Password Authentication — Check this box.
  9. Click the ‘Next‘ button.
    Outlook2016.png
  10. Enter your password and click ‘Connect‘.
    Outlook2016.png
  11. You will see a confirmation if it was successfully set up.

The post Mails Configuration on Email Client Outlook 2016 appeared first on Digital Marketing Agency in Mumbai.

]]>
Top 3 ways for your business to be easily found locally on Google https://www.gingerdomain.com/online-marketing/top-3-ways-list-get-traffic-from-google-local-listing/ Thu, 30 May 2019 03:28:40 +0000 http://www.gingerdomain.com/?p=19515 The post Top 3 ways for your business to be easily found locally on Google appeared first on Digital Marketing Agency in Mumbai.

]]>

Introduction:

How many of us actually bother to go beyond the first page of Google’s search when looking for something? A very small fraction indeed. Since a user is most likely to find relevant and useful information from the first page itself, the probability of going beyond it is really low. Out of all the gazillion suggested results that Google provides us with; only a handful make it to the elite initial list and end up as the most viewed pages.

When it comes to garnering the attention of people locally; Google plays just as important of a role as any other platform for marketing. In fact, never has been the role of the web been so prominent before. Having an online presence is extremely crucial for success in the 21st century.

You want to make sure that your brand name pops up in an instant as a user types in relative keywords. This strategy remains the same for all business sizes ranging from a solo venture to a well-founded organisation.

The best way to avoid getting lost in the limbo of unnoticed google results and come out on top in order to be found and explored on the popular search engine?
Here’s how:

1. Improve Your Information And Be Accurate:

The worst thing for a local business or organisation seeking presence online is knowing that they are not being featured in relevant searches in the area. The best and most basic way to maximize your presence is to ensure that all the information about your business is updated on Google as your details change. Local searches and content rankings favour businesses with the most accurate and extensive data.

Verify your location so as to get featured in Map or direction-based searches. Your prominence is greatly influenced by images of your organization and the area around it. Including your business hours as well as specifying the distance from important landmarks is another great way to get recognized

2. Make Your Audience Happy And Strive For Popularity:

Your aim should be to come across as a helper rather than someone trying to sell their product or services. Be a people’s domain and add content that is needed and appreciated by the audience. Keep your focus centred around creating informative posts in the form of blog entries, articles, infographics and images. Adding videos can be a sweet bonus as they will inculcate a feeling of direct interaction with the audience. Take the help of social media to cement your position and acquire as many profiles as you can.

Provide special offers to locals to boost your popularity. Not only will this make your newfound customers feel special and loved but will also induce a chain of word of mouth advertising. Try to organize special events for the locals and advertise for it through social media and the web. It will put you on the radar of the masses and might give you a free shot at media publicity.

Reviews on Google can make or break your career. While positive reviews are great for attracting potential future customers, negative reviews will make the audience hesitant to try your services. A good average rating overall and more reviews, in general, will propel your authority in Google’s eyes and ensure top slots on its pages. Gaining recognition and popularity is no child’s play. Although the use of search engines such as Google have simplified it; the severe competition from hordes of other businesses ensures that the rat race for popularity never ends. You can be a notch above others by listing your business before it opens. Or if you are already in the game, placing a label on Google Maps can work wonders.

Last but not least, comes mobility. Smartphones are omnipresent and are more widespread than desktop computers these days. Ensure that your website is mobile friendly and works on handheld devices just as smoothly as it does on a PC, if not better.

3. Building Links:

Once you have created the content that people are looking for, its time to spread it far and wide to gather more traction. Google knows you have the appropriate content, but that does not ensure high visibility on its own. To outrank your local competition, you need to establish authority. This can be achieved by earning links from credible and popular websites.

Link building refers to the practice of highlighting your content to point it from one website to another. Links act as reputation builders, but online. High-quality links are the ones that are attractive, informative and touch the soul of your audience. A good connection between your links and your audience is a sure shot recipe to success. To gain the edge over your competition, you need to understand the importance of brand publicity. The more you mention and publish your brand on other platforms and websites, more will be the chances of making it to the top.

WRAPPING IT UP:

In the end, it all boils down to deciding factors inclusive of great service to the customers, an organic audience base, aggressive brand marketing and accuracy and transparency of information posted on Google. The earlier you work on these factors, the faster and more conveniently you will be able to make an impact that promises a rise of ranking among the local entries.

The post Top 3 ways for your business to be easily found locally on Google appeared first on Digital Marketing Agency in Mumbai.

]]>
How to configure email on an Android phone https://www.gingerdomain.com/general/how-to-configure-email-on-an-android-phone/ Fri, 10 May 2019 13:29:50 +0000 https://www.gingerdomain.com/?p=19833 Overview The following describes how to add an email account on a Samsung Galaxy S5 using the Android stock Gmail app. Configuring your email Open the mail app. Select the ‘Other’ option. Enter the email address you wish to connect to. In this example, the email is admin@dreamhostexample.com. Click the MANUAL SETUP button. Choose which type of…

The post How to configure email on an Android phone appeared first on Digital Marketing Agency in Mumbai.

]]>
Overview
01 Android.fw.png

The following describes how to add an email account on a Samsung Galaxy S5 using the Android stock Gmail app.

Configuring your email

  1. Open the mail app.
    02 Android.fw.png
  2. Select the ‘Other’ option.
    Android.png
  3. Enter the email address you wish to connect to. In this example, the email is admin@dreamhostexample.com.
  4. Click the MANUAL SETUP button.
    Android.png
  5. Choose which type of account you’d like to use. IMAP is recommended.
    Android.png
  6. Enter your password.
    The Incoming server settings screen opens:
    Android.png
  7. Enter the following ‘Incoming’ server settings:
    • Username – Your full email address
    • Password – The password of your email address
    • SERVER
    •  This should be either imap.domainname.com or pop.domainname.com.
  8. Click the NEXT button.
    The Outgoing server settings screen opens:
    Android.png
  9. Enter the following ‘Outgoing’ server settings:
    • USERNAME – Your full email address
    • AUTHENTICATION – Your password
    • SMTP SERVER – This should always be smtp.dreamhost.com.
  10. Click the NEXT button.
    The Account options screen opens:
    Android.png
  11. Select your desired settings.
  12. Click the NEXT button.
    A screen opens confirming your address is properly configured:
    Android.png
  13. Fill in the following two options:
    • Give this account a name (Optional) – Just leave this as your address
    • Your name (Displayed on outgoing messages) – You can change this to your actual name if you like
  14. Click the NEXT button to complete the configuration.

Verifying and adjusting secure settings

By default, the GMAIL app configures security for your email connection. You can confirm or change these settings within the app.

  1. Load your email.
    \
  2. On the top left, click the three horizontal lines next to INBOX.
    \
  3. Scroll down and click the ‘Settings’ link.
    \
  4. Scroll down and you’ll see ‘Incoming’ and ‘Outgoing’ settings. Click either to view.
    Incoming
    Outgoing

 

The post How to configure email on an Android phone appeared first on Digital Marketing Agency in Mumbai.

]]>
How to optimize your website in 2019? The trends to follow https://www.gingerdomain.com/website/how-to-optimize-your-website-in-2019-the-trends-to-follow/ Thu, 07 Feb 2019 07:04:24 +0000 http://www.gingerdomain.com/?p=19455 The post How to optimize your website in 2019? The trends to follow appeared first on Digital Marketing Agency in Mumbai.

]]>

SEO has been changing with regard to techniques which are implemented. There is no doubt about the fact that no amount of optimization can aid a website if the main content is poor or the offered products/services do not qualify as the best. Products that are not well developed or services which are not provided correctly will not be able to survive in a competitive market.

Therefore, focusing on keywords and content and listing the site will not be of any help if the main products fail to create a positive impact among the consumers. The most important optimizing actions necessary for obtaining higher rankings are discussed below:

The content of the website

The content of the website

Content is undoubtedly the most important facet of any website. It is important to understand that insertion of written content in pictures and other forms of graphic media will not help in keyword ranking. The action that is to be taken in this regard is to frame content having keywords that underline a clear intent. The written needs to be present on the website, and subsequent pages of the website should have the target keyword in it. Choosing and using keywords that will help in gaining traffic is correct, but if the keyword is not providing organic traffic, then it is best to review the keywords and make adjustments. The search engines have an analytics page which can be accessed by website owners to view the position and keyword searches for their websites. Then a business owner should evaluate the performance and make necessary changes if the chosen keywords are not bringing any traffic.

The performance of the online site

 

performance of websiteGlitches in a website are to be immediately rectified, and if problems are occurring again and again, then the source of the problem has to be identified. Optimization definitely includes enhancements needed for optimizing the performance of the web pages present on a website. If the website is slow or does not quickly display results or gives error messages, then it is important to fix all those issues. The search engines are taking the intent of the words that are being typed in by a user and so results that match that intent is shown. Therefore, online business owners also have to ensure that the focus of the keywords is crystal clear so that search engines can match the intent of the user with the underlined keywords provided by the business owner. For onsite optimization you can subscribe to us for a free check list.

Building the profile of the business

profiling

For allowing search engines to pick up a particular online site, it is important to build a profile as per the requirements of the search engine’s algorithms. The need for specificity is highly underlined. A business should be using specific terms for descriptions. There is enough space for providing descriptions, and this space should be used carefully. The description should be geared towards providing the most accurate delineation of the business. For example, if a doctor is building his/her online profile for connecting with patients, then it is important to specify the area of expertise along with other details and most importantly contact information. If the doctor builds the profile by using only the owed ‘doctor,’ then the specificity gets dissolved, and the generic terms will not provide the online profile with the targeted organic clicks. A search engine also favors sites that have complete descriptions and are not threadbare sites. The problem of spam sites that have been using advertisements has increased so much so that search engines are strengthening and fine-tuning the ranking process so that only genuine websites are allowed to rank on the search engine list.

The need for maintaining plagiarism-free content

plag free

The most problematic aspect that can bring down the reputation of a website in search engine rankings within a jiffy is the use of copied content. Use of copy content is considered as an offense, and this lowers the position of the website which has been found to contain copied content. Some tools check for plagiarism in websites and sometimes even unknowingly instances of grave plagiarism have been observed that has led to a negative impact on the position of websites. Therefore, before posting content, it is important to keep the content free from not only errors but also instances of copy pasting. If the content is quoted the link to the source should be provided at all instances. Having quoted content without any source is also not acceptable. In order to keep content free form copy-paste instances, it is best to get the content checked by using a plagiarism detection tool.

Linking the social sites with the business website

Linking-Social-MediaSEO is not limited to websites only the social sites are also used for business purposes. Social accounts can be turned into business accounts, and social pages can contain the link of the business website. When a person is optimizing the website, it is also important to work one’s way through the maze of social media. This is also a huge field because a countless number of subscribers is present on social media and many business organizations have well-crafted social pages for displaying their business. The amount of work that has to be done for developing the website also has to be carried out for strengthening the social media presence. The about section of social account has to be adequately drafted for displaying the business brand. Use of keywords and images also has to be done carefully for invoking the interest of the audience. Links for leaving reviews and for signing up to the newsletter of the website can be provided on the social page.

Wrapping things up

Multiple service providers are providing the very same service, so the competition is already tough, and if the service lacks in quality, then optimization of the website will not bring in customers. Therefore, the main aim of the business owner should be to optimize the business product.

The post How to optimize your website in 2019? The trends to follow appeared first on Digital Marketing Agency in Mumbai.

]]>
10 things for the CEO about SEO in 2019 | Why most SEO strategies fail to deliver? https://www.gingerdomain.com/seo/10-reasons-ceo-should-know-why-seo-strategies-fail/ Tue, 11 Dec 2018 05:38:46 +0000 http://www.gingerdomain.com/?p=19326 The post 10 things for the CEO about SEO in 2019 | Why most SEO strategies fail to deliver? appeared first on Digital Marketing Agency in Mumbai.

]]>

There are many reasons why a SEO strategy fails to deliver.

In this post I ponder over 10 primary reasons why your SEO strategy could miss its mark.

1. No long term perspective

Most SEO strategies are defined for a limited period of time like 6 months to a year. Many clients feel post that period there will be no SEO needed, or at max, some maintenance to keep up the rankings. It’s this short term thinking that gets website owners caught up in a wrong SEO strategy with little results. The right SEO strategy needs to create “value” throughout the lifetime of your online business. Is your SEO strategy the right strategy?

2. Shooting in the dark

Most SEO experts don’t have a proper strategy in place to secure your rankings. What’s amazing is that the client feels SEO is not something they will understand, and don’t feel they need too. This means your SEO strategy could be shooting darts in the dark hoping to hit the bull’s eye. Are you aware of the SEO strategies being used on your website and do you understand them?

3. Lack of alignment

Most SEO strategies are not consistent, lack participation and deep perspective into search engines. Many SEO experts build random links (from relevant sites) to your website which eventually does push the rankings temporarily. But if you want to build a strong link reputation and earn lifetime traffic, then alignment is a must. Is your SEO strategy in alignment with the new link variables – consistency, relevancy, diversity, progression, participation and age of links?

4. Playing follow the leader

Most SEO strategies play follow the leader i.e. your competitors. Most clients worry too much about the competitors (and their rankings) and lesser about the “value” they are creating. A SEO strategy that focuses on chasing competitors is like a dog trying to catch its own tail. It’s always seems close, but yet the dog can never catch it. Is your SEO strategy chasing its own tail?

5. Wrong expectations

Most SEO strategies make high claims and ranking guarantees. Most clients buy into this. The clients who buy into quick or cheap SEO schemes need to understand the expectations and deliverables properly. If you do not understand your SEO strategy, how it works and why it works, then good luck for the same. Is your SEO strategy based on wrong expectations?

6. Chasing a dream

Most SEO strategies present the dream of tons of traffic that will come to your website. Yes, there is business that will come, but the reality is – getting business online is not always easy. It involves creating value, building a brand, communicating that brand, making the brand visible, understanding your target markets and your customer, and a long term vision. And this takes time. Is your SEO strategy chasing a dream or is grounded on reality?

7. The bigger the better

Most SEO strategies aim to target maximum number of web, user and social communities while link building. And many clients get impressed with the big numbers. What’s to be kept in mind is that it’s not possible to participate in so many communities at the same time, and over a period of time. So bigger is not always better! Do you have a SEO strategy in place that focuses on “value and participation” rather than numbers?

8. Forgetting the customer

Most SEO strategies are not focused on the customer. If your potential customers are not getting any “value” from your SEO strategy then you are on the path to failure. Create value – make that value visible – this will lead to conversions. Is your SEO strategy creating value for your potential customers?

9. Are all SEO Strategies the same?

All SEO experts follow the same guidelines; however, all SEO’s don’t have the right SEO strategy in place to get you closer to your online business goals. So take your time to understand the SEO strategy you plan to implement and why you are choosing that SEO strategy over others.

10. The wrong SEO strategy

I believe there are no wrong SEO experts, but there are SEO experts with the wrong SEO strategies. So hire the expert SEO with the right SEO strategy today!

The post 10 things for the CEO about SEO in 2019 | Why most SEO strategies fail to deliver? appeared first on Digital Marketing Agency in Mumbai.

]]>
Email Marketing – Algorithm for a growing conversion (CTR ) rate! https://www.gingerdomain.com/tips-and-tricks/email-marketing-increase-ctr-rate/ Tue, 27 Jun 2017 16:20:23 +0000 http://www.gingerdomain.com/?p=19141 Email being a direct form of communication,an average working professional receives more than 100 notifications a day.Its the first of the platforms to be seen by an #earlymorning visitor.The subject line decides the acceptance of bandwidth. When inboxed with a mail,its like a siren to all digital devices.Grabbing your attention,a designed infographic as a visual…

The post Email Marketing – Algorithm for a growing conversion (CTR ) rate! appeared first on Digital Marketing Agency in Mumbai.

]]>
mail marketing increasing CTREmail being a direct form of communication,an average working professional receives more than 100 notifications a day.Its the first of the platforms to be seen by an #earlymorning visitor.The subject line decides the acceptance of bandwidth.

When inboxed with a mail,its like a siren to all digital devices.Grabbing your attention,a designed infographic as a visual landscape to be explored as a sort of a information map.Re-viewing it on a mobile device steps up as another impression to the hyperlink from the target consumer mind. #oneshot2goals !

Considered as A Wall of Fame,an online static landing page sent to a pre-defined wide range mailer list.Email marketing gives a brand an edge in a tough market.Daily,weekly or monthly emailers to target audience with interest-specific up sell and cross-sell content begin to develop a personalized interaction.

User-friendly mailing interactions can be a continuous process with no holiday take-outs! Made-to-the-need campaigns reacting to user behaviour such as cart abandonment,lapsed engagement and viewed content.An advertisement programmed by very many to turn first-time buyers into realtime customers with a powerful message sent at the perfect time.

Shooting out mails within fractions,convenience in deliverability with content curated to update for an #SOS or a #signboard employed in creating an image that identifies a product.

Email marketing is sending meaningful messages of value,while respecting the inbox.

The post Email Marketing – Algorithm for a growing conversion (CTR ) rate! appeared first on Digital Marketing Agency in Mumbai.

]]>