Media spending is necessity for every brand, the question arises for small businesses and startups is what should be the budget and how the spending should be planned. Here is a quick checklist and once you have the answers to these question you can have your strategy in place. Purpose of your campaign. (Is it…
WhatsApp is a cross-platform instant messaging service for smartphones that relies on the internet for the transmission of messages. Based on a low-cost subscription model, WhatsApp is a cheap alternative to carrier-billed text messaging via SMS. WhatsApp Marketing is very much trending these days, as it happens to be the best mode to reach your…
Email is almost 40 times more effective than Facebook and Twitter combined in helping a business acquire new customers. (McKinsey, 2014) Let it be Corporates, Brands, SME or Individuals; the effective way to send in more content is via Mails. On shared hosting there comes a restriction of no. of mails to be sent per…
The underlying concept of digital marketing is to make use of electronic devices in a bid to make the services and products known to all customers. The same strategy is implemented in the right manner with the help of different devices including; digital billboards, smartphones, laptops and tablets. You will also get encouraged in coming…
Live video streaming is relatively new services offered by several online platforms that adds another dimension for promoting your online business. The amount of people now viewing programs through the web rather than traditional means has recently increased. Witnessing this growing popularity the demand for experienced live video streaming providers obviously goes up and various…
Today there are no boundaries; no precise techniques, strategies and methods set when it comes to online marketing. Bottom line is, your message should be conveyed in a short amount of time and also should be highly capable of affecting the minds of targeted audience. Amongst various promotional and advertising methods available till now, email…
If you’ve made it a point to stuff your Facebook marketing posts with hashtags in hopes that it will go viral — or at least reach a few extra people — it turns out all that effort might not have mattered. According to a new report from Facebook post rating service EdgeRank Checker, posts with…
Does anyone from your target audience use Instagram? Do your customers in rural areas spend as much time on social media as your city-dwelling customers? These are the types of questions all companies need to ask before they invest time and money in a social media campaign. If you don’t know where your customers spend…
Google may redefine diversification by entering the auto manufacturing industry in the future. If you are of the belief that automatic self-parking cars and driving assist are changing driving experience, then Google’s self-driving car is as close to virtual reality one can get in an actual road car. Google who had previously formed alliance with…
When you opt for web development for your business, you cannot just dive straight in without any possible goals or objectives. Just like you plan your business activities, you also need to devise a strategy for web development so that your website fulfils all the goals that have been set. Besides, it is also important…