Let Your Website Communicate The Right Way- Part 2

In this piece of our multi-part series on effective communication using your website, we will talk about Content on the website. Content is king to visitors and search engine spiders. That’s why content should never be an afterthought – just something to fill in the white space between images and flashy multimedia presentations. Text content is…

How Phishing Works

Suppose you check your e-mail one day and find a message from your bank. You’ve gotten e-mail from them before, but this one seems suspicious, especially since it threatens to close your account if you don’t reply immediately. What do you do? This message and others like it are examples of phishing, a method of…

Why Content Marketing Is King

When it comes to marketing strategies, content marketing has just been crowned king, far surpassing search engine marketing, public relations and even print, television and radio advertising as the preferred marketing tool for today’s business-to-business entrepreneur. A recent Survey where nearly 400 marketing professionals about the state of the business-to-business, or B2B, market, and discovered…

Avoid These Web Design Sins

Is your website driving away customers? If you’re committing these site development sins, it could be costing you more than you know. Being cluttered : Your site can’t be all things to all people. Be selective about the content you decide to put on the site and organize it in a clean and logical manner.…