If you’re just starting out as a web designer, you might still think -erroneously- that creating a site is simply putting good graphics into code, uploading everything to a host, and voilà. Done. Nothing more, nothing less.
The truth is, creating a website is a combination of numerous, complicated steps, each one linked to the next, and behind everything there’s a careful analysis of even more factors. What’s your target? The message to communicate? The competition? The client’s needs? What are the current aesthetic trends? The best colors to choose? The style to use? And so forth, until you have a clear idea of the work to be done.
The basic concept is: the website, once it’s online and at the mercy of your clients, communicates. And therefore it’s essential to keep working until the messages – more or less subconscious – perceived by your visitors are clear, positive, effective. In a few words, what do you need to look out for? In this multi-part series, we at Ginger Domain will try to provide some guidelines to help your website communicate the right way.
Part 1: Communicate the right message with the right colors::
The choice of colors for a web project depends, above all else, on the company colors (if there are any) and secondly, on the target you’re addressing, as well as the message you intend to communicate. Choosing the right colors is truly important, as the human eye is very sensitive and we tend to psychologically associate a meaning with each color. There’s something for everyone.
Before you choose the colors for your web project, grab pen and paper and make an outline of the most important concepts related to the the business you want to represent online. It can help to play with some key words: the website you’re creating is for a day spa? The concepts to work with could be: relaxation, silence, peacefulness, massages, essential oils, aromatic herbs, water…with a mental picture like this, would you ever design a black site? Or a red one? In this case, the right colors could be blue or green, in soft delicate tones. Using other colors could disorient the user and transmit an ambiguous or discordant message.
Stay tuned for more information in forthcoming posts on how your website can communicate the right way.