Adding video can increase sales when you can personally discuss a certain product and how it works, the benefits of using it, and what “headaches” it can relieve or in other words, make their life easier.
With live chat your visitors can instantly discuss their needs with you in “real-time” with “real-time” chat support.
Both options can easily transform your website into an interactive website with a salesman that can offer help to customers as they browse your site. Your customers will appreciate this extra feature and will also be able to learn about the products through listening or watching video instead of just seeing a product on a page.
Another important benefit of using video on your website can be to show visitors/customers how to use a specific product, how to install or setup the product or perhaps answering most frequently asked questions. With video you not only have a salesperson explaining the product, but you also have a technician showing how one can use your product.
Video or live chat can significantly boost website conversions as people are more inclined to purchase products if they can tell that your website has real people behind the scenes that are available to help answer any questions they might have.