Why Engaging Online Content Is a Must for SEO

As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company’s website and overall online marketing strategy. A constant stream of good content on your website shows the search engines — as well as increasingly savvy customers — that your company is active and is a source…

How to Do an SEO Audit of Your Website

Because search engine optimization (SEO) best practices and procedures change all the time, business owners should conduct periodic assessments to determine whether or not adjustments need to be made. If a business website isn’t properly optimized for search, it’s most likely missing out on a significant amount of traffic from the search engines, including from…