In business, you only get one chance to make a good first impression, and your company’s website is no different. When customers arrive at your site they should instantly have a clear understanding of who you are and what you do. But statistics show that many small-business websites lack the basics, which puts them at…
DetailsPopular web service provider Go Daddy went down on Monday, caused by what it says was “a series of internal network events that corrupted router data tables.” And when Go Daddy went down, so did the millions of websites hosted by the Scottsdale, Arizona-based web provider — including many belonging to small businesses. In addition…
DetailsIf you still don’t have a mobile-friendly version of your website you’re most likely turning away potential customers without knowing it. Consider the numbers: Nearly half of all the adults use a smartphone, according to recent findings. Ninety percent of those smartphone owners say they use the device to check email and surf the web.…
DetailsA well-executed landing page is the difference between a successful Facebook ad campaign and a miserable failure. Getting a prospect to click on an ad is only the first step of a relationship that can continue for days, months or even decades. If you’re going to establish a long relationship with a customer, you must…
DetailsIf you operate a website, you’re no doubt familiar with search engine optimization. Now, add “social optimization” to your to-do list. A website that’s optimized for social media sharing typically attracts more traffic and sparks more engagement with customers. But what does social optimization mean exactly? Is it simply a matter of adding social sharing…
DetailsHackers are constantly breaking into innocent websites and using them to infect visitors with malware, lure them to dodgy sites and infiltrate databases to grab sensitive customer information. But you can avoid trouble or eliminate it quickly by taking some relatively simple steps. Each day, Google identifies 9,500 malware-infected websites, about 4,000 of which are…
DetailsInternet users across the world have been warned that if they have the “Alureon/ DNS Changer bot” virus on their computers, they will lose their Internet connections July 9. The virus “spoofs” popular websites in an attempt to steal personal information. The software found its way into thousands of computers worldwide last year. It redirect…
DetailsAre you really using the power of modern technology to make your business more profitable? Sure, you are using e-mail, you have a web page and you may be reaching your clients and customers with an electronic mailing list, but are you using web and video conferencing to hold virtual meetings with your employees, customers…
DetailsQ: How can I manage crash-inducing traffic spikes to my website? A: First off, congratulations–this is a good problem to have. Maybe a new product on your retail website got big media attention. Suddenly your online traffic jumped sevenfold, and 90 minutes later, your site shut down, the victim of too many consumers trying to…
DetailsEmail is the single most effective marketing tool for many businesses — and being blocked as an email spammer can be their biggest headache. It’s getting more difficult to get into inboxes, as the battle between spammers and Internet service providers rages on. Nearly one in four commercial emails doesn’t make it to the inbox…
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