Your online presence is a vital part of any sales strategy. But is your website the sales powerhouse it should be? Replicating the effectiveness of the face-to-face sales process online — and getting customers to go from clicking to buying — can be difficult. The good news is that there are a few simple tricks…
Your business’s Facebook Page is every bit as important as a face-to-face encounter with a customer. But some well-known retailers fail to provide adequate customer service online. Ginger Domain went undercover and posted service-related questions on 20 retailers’ Facebook walls or in the comments section below the page owner’s own status updates. Some retailers removed…
As an entrepreneur or merchant, you should become a vigilant watchdog about what’s being written or said about your brand or product online. Reviews show up in a number of places in google search, as well as in comments or full-on posts on blogs and social media utilities. These reviews offer word-of-mouth advertising, and consumers…