When’s the last time you read your own website? No, seriously — the last time you looked at every page, clicked every link and read every word on it. If it’s been a while, it’s probably time to refresh both your site’s content and its look. Here is a seven-step program for giving your site…
We now switchover to another aspect of online marketing, through the email channel. In this series, we will talk about several Do’s and Dont’s when dealing with Email Marketing to customers. So lets get started. E-mail can be used by your business to market to customers, alert them to new product offerings, and offer loyalty…
Everybody knows the importance of making a positive first impression, but if you assume prospective customers first encounter your website through its homepage, think again. Natural search results drive users to individual pages that best match each user’s search query, and often that page is not your site’s homepage. On the more than 500 websites…
Every business website should have a “Contact Us” page. It’s a must-do. It legitimizes your business by offering a real person to contact, and helps you gather leads. But are you making the most of your contact page? First, study your website analytics to find out how people use your contact page. If you don’t…
In this final part of our three part series on effective communication using your website, we will talk about Credibility of Communication. At the end of the day, no matter how detailed or how hard you try to convince your customers/readers on what you try to communicate, it is important that Credibility is clearly visible…
In this piece of our multi-part series on effective communication using your website, we will talk about Content on the website. Content is king to visitors and search engine spiders. That’s why content should never be an afterthought – just something to fill in the white space between images and flashy multimedia presentations. Text content is…