Although a non-profit organization directs its activities not towards profit oriented services but for the betterment of the community, it does need to spread the word about its existence for more active participation from the people. Therefore, having a blog for your non-profit is an excellent idea. However, if the blog fails to create an…
When it comes to finding new customers and marketing to existing ones, email can be more effective than social media. Acquiring new customers via email marketing has quadrupled since 2009 and now comprises some 7.5 percent of all gained customers, according to a recent report from Custora, a New York City-based marketing analytics firm. If…
Social media has been an albatross for most companies. People have become accustomed to receiving discounts and deals on social networks, but discounts rarely create loyal customers and adversely impact the value of those customers. A recent study by Custora measured the purchasing habits of 72 million online shoppers and found that customers who discovered…
The most popular social media website changes the login page design for its users. Current pages have photographs of users in the background. This make the page more lively.
Since its arrival on the online scene, search engine optimization (SEO) has put writers in a difficult position. Do you write for people or the search engine algorithms? Thankfully, we no longer have to choose. According to an infographic, Google actually prefers natural-sounding content–as do, obviously, your readers. Besides, what’s the point of landing a…
If you’re an aspiring mobile app entrepreneur, your first big decision is which operating system to develop your application for: Apple’s iOS or Google’s Android. The two combined own more than 90 percent market share in the smartphone category, making them the preferred platforms. But while major brands like Yahoo and Twitter have launched iOS…
YouTube’s One Channel redesign rolls out today, with all channels automatically migrated to the new layout. This update replaces the previous background graphic with a responsive banner image that resizes to fit any screen, allowing brands to keep the same look and feel on all viewing platforms. The new design also gives brands the ability…
After you’ve produced a video for your business, the next step is to upload it to your branded YouTube page. This is a relatively simple process, although you do need to provide accompanying text to both describe the content and enable users to find the video. Approach uploading and describing a video just as you…