You may not realize it but the colour scheme of your website plays a very important role to determine the traffic that your website will attract. The size of your business is hardly a matter of concern when a visitor surfs through your website. The first thing that they look at is the design of the website and therefore, you need to ensure that the colour scheme that you choose to use must not be too bright to drive the visitor away or too dull that the visitor hardly even notices the difference. Once the colour scheme is finalised, you can move on to other tasks like signing up with an SEO firm in Mumbai. As easy as selecting a colour scheme for your website may seem, it is important that you follow some guidelines to ensure that your website delivers the right message not only through the content but also through the colour scheme.
1.) You must swear by the 60-30-10 rule :
This is the rule that almost every web designer loves and guarantees positive results. This rule calls for you to select 3 colours for your website. These 3 colours selected must essentially have a ratio of 60%, 30% and 10%. The website gets a certain structure and balance when the 3 colours are used in the specified ratio. Besides, it is an extremely professional way to portray your brand through your website.
2.) Carefully analyse your audience :
Just as a Mumbai SEO firm would analyse the keywords that would fit your company perfectly, you must try to study the audience that your website is directed towards to get the right idea of using a colour scheme for your website. People belonging to different age groups have a different receptivity towards a given colour scheme. Your target audience must relate to the colours that are being used.
3.) Understand the type of company that you are :
A colour scheme must essentially reflect the mood that you are trying to create with the help of your company. Usually, you need to analyse the products you sell or the services that you offer to get a clear understanding of what your colour scheme is likely to be. For instance, if you are a lawyer and offer legal services to your clients, you need to choose a colour scheme consisting of more serious colours like browns, beiges, whites and the likes. Conversely, if your website aims at selling art and craft products, the colour scheme can be fun and quirky including pastel shades.
4.) Ensure that the colours you choose match the personality of your company :
This is very important for a visitor to make a connection with your website and keep returning to your website. Sometimes, you may spend countless hours trying to figure out what colour scheme would look good for your website but you forget the fact that it must connect with your visitors. To put it simply, if you use cold colours for a website that emanates friendliness and flamboyance, you will fail to make a connection with your visitors. Cold colours with bolder tones must essentially be used for websites that exude a personality that mirrors sophistication or professionalism. Therefore, understanding your website’s personality is crucial.
5.) Make a list of colour schemes used by competition and use a completely different one :
It is important that you keep tabs on the colour scheme used by your competitors. However, applying the same colour scheme would be an unwise mistake. You may need some inspiration, but that should not come in the way of your individuality. Therefore, you must list down the colour schemes used by your competitors to make sure you do not use the same colour scheme as them.