Although a non-profit organization directs its activities not towards profit oriented services but for the betterment of the community, it does need to spread the word about its existence for more active participation from the people. Therefore, having a blog for your non-profit is an excellent idea. However, if the blog fails to create an impact, people will be unable to experience the real power of a non-profit. Therefore, optimizing it for SEO is an absolute must. You can consult with SEO services in Mumbai to get the best understanding of what SEO can do for your blog and help your circle grow. Given below are some handy tips, using which, will help you optimize your non-profit blog.
1.) The title of a blog post:
Although the content is considered king, it is the title that plays a massive role to help you get good rankings. Therefore, you must spend maximum time trying to gauge the possible titles. Think about what your blog post aims at telling the people. Being a non-profit, you have no business goals or objectives. Therefore, you need to be extremely careful while selecting the title. Insert one keyword in the title. Try to strike a balance when thinking of a title. Be creative. However, avoid going overboard. SEO consultants will help you immensely in your quest to select the perfect title that targets audiences of the non-profit niche.
2.) Mind the length of your overall article:
Google loves to rank those pages, the content of which is extremely resourceful. A blog post having a mere 100 word post will never be considered unique and something that can help people find what they are looking for. A minimum of 450-500 words is a must if you want Google to notice your blog post. The longer your post, the better chances it has at ranking higher. However, you must keep the content interesting. Do not fill in words just to make it seem lengthy.
3.) Highlighting text:
When you highlight certain areas of the text, it not only helps attract a reader’s attention but the search engines are drawn towards these as well. However, this does not entitle you to transform the entire text into a bolded mess. Like everything else, SEO too is built up on certain rules. The maximum SEO importance is given to the <h1>tag. However, the clincher is that, it cannot be used more than once throughout the post. Therefore, you need to be overly cautious before you assign this tag to a particular text. Talk to the experts offering SEO services in Mumbai to help you use the <h1> tag effectively.
4.) Internal and external linking:
Being a non-profit organization, your aim is to attract as many people to help you in your quest to work for the betterment of a community. Use the internal linking feature to link to certain articles within your blog that you feel may hold relevance to the current blog post being written by you. This will help spread awareness, not to mention the fact that it will also help your pages rank higher in search engines.
External links also work well. If you feel that some other non-profit organization helps a particular community that your readers may be interested to know, you could provide a link to that particular post in your blog. This will strengthen your networking skills and will also help you rank well in the search engines.
However, do not go overboard with this. Only use it when the linking is absolutely essential.