Short codes are 5 digit numbers, to which mobile users can send text messages, regardless of their telecom service provider. Short codes are easier to remember, handy and integrated across all telecom operators.

It plays a vital role as a new customer touch point in driving end users to a common mode of interaction and empowers Marketers & Application Developers to provide interactive as well as handy SMS Based Solutions to their target audience.

The SMS based applications/solutions that are implemented using short code service can be utilized for Marketing, Information-on-Demand, polling, coupons, etc.