In continuing with our multi-part post on email marketing, we will address another aspect that is extremely logical, simple and easy to think of, yet most organizations fail to keep in mind when using email marketing.
Lesson 2:
Do: Qualify the e-mail addresses and information about the people and the organizations they represent.
Don’t: Carpet e-mail blast every address in your database.
The experts could not emphasize enough the importance of a targeted database with accurate information. If a customer lives on the 5th floor of an apartment block, and if the customer gets an e-mail offering a $50 discount off on lawnmowers; its bound to upset them. They are not the target customer for this product and would not respond effectively to your campaign.Its all down to accurate targeting and segmentation.
If the segmentation is done correctly there is a Higher probability of getting more positive response to your marketing effort. Stay tuned for more interesting lessons on email marketing in the next few days. Thanks for reading and learning with Ginger Domain.
As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your “likes” and interactions with fans may not be as effective.
When’s the last time you read your own website? No, seriously — the last time you looked at every page, clicked every link and read every word on it.
We now switchover to another aspect of online marketing, through the email channel. In this series, we will talk about several Do’s and Dont’s when dealing with Email Marketing to customers. So lets get started.
Every business website should have a “Contact Us” page. It’s a must-do. It legitimizes your business by offering a real person to contact, and helps you gather leads. But are you making the most of your contact page?
In this final part of our three part series on effective communication using your website, we will talk about Credibility of Communication. At the end of the day, no matter how detailed or how hard you try to convince your customers/readers on what you try to communicate, it is important that Credibility is clearly visible in your content.
In this piece of our multi-part series on effective communication using your website, we will talk about Content on the website. Content is king to visitors and search engine spiders. That’s why content should never be an afterthought – just something to fill in the white space between images and flashy multimedia presentations.
When it comes to the layout and design of a business or branded Facebook page, there isn’t much room for imagination. Aside from a customizable profile image, everything on screen carries a standardized look and feel. Heck, even the profile image appears in the same spot for all pages. That’s why it’s so important to post images and content that gets you noticed right away.
